A decade ago, the printing industry was in crisis – at least, as far as the media is concerned. Articles were written about whether the printing industry could survive the rise of digital marketing. Today, this line of thinking seems outlandish, as IBIS World reports that the U.S. printing industry is valued at $76 billion annually. Not only is the printing industry thriving, it’s also growing – finding new ways to innovate and remain relevant with customers, and there is no better example of this than the PostNet franchise.
Perhaps more than any other segment, small businesses in communities across the nation rely on print services to market themselves effectively. In recent years, PostNet has vigorously updated our menu and invested in new technologies to help the small businesses in the communities we serve. We go far beyond our menu, as PostNet is well-known for our consultative approach to problem solving. When a customer walks into their local PostNet franchise, they are going to receive in-person help with their project. This includes everything from professional design solutions to advice on how and where to market.
“As a company we have learned to evolve with consumer needs and technology,” says Brian Spindel, President, COO and co-founder of PostNet. “We wanted to be able to provide what the customer wants and needs when the customer wants and needs it. This is why PostNet does so well. How do we do it? We’ve made it easier for our customers to do business with us, as well as given our customers an environment that is uniquely different than what they would receive if they went anywhere else. We provide domestic and international shipping and diversified print across all spectrums of the industry. What really sets us apart is our ability to help customers identify the best printed product. We are now the premier marketing services provider for small businesses.”
A commitment to innovation combined with a unique personal approach sets PostNet apart
Since becoming a franchise system in 1993, PostNet has long secured a reputation as one of the most forward-thinking brands in the printing industry. With an expansive menu of services that far surpasses any the offerings of other printing concepts, PostNet combines the latest technologies with a unique personalized approach that allows our customers to receive the help they need.
Here are recent examples of how PostNet leverages technology with an in-person, consultative approach to benefit our customers:
- Creative Cafe: When a customer comes to us with a project, from logos, menus, direct mailers and more, we provide an initial consultation to ensure that their goals can be met. We provide advice on everything from design to distribution. Once the goals are established, we then produce a professional design, the product and the plan to effectively place that product in front of the eyes of those the customer needs to reach.
- Online Print Center: This digital platform allows for customers to request a quote or order print products online. The user-friendly platform gives customers 24/7 access to the same high-quality products and services they have come to expect from visiting PostNet’s centers in person, making managing their print projects even more convenient.
- Virtual Mailbox Solutions: PostNet became the first company to offer virtual mailbox solutions to businesses and consumers. By partnering with the leading virtual mailbox companies in the industry, Anytime Mailbox and iPostal1, PostNet customers can view and manage their physical mail or packages from their mobile device or computer – anytime, anywhere. Users receive a notification when their mail arrives, along with a picture of the outside of their mail or package. With a simple click, customers can request to have their mail or packages forwarded, scanned, recycled or shredded.
“We really are our small business community’s local partner for marketing services solutions,” says Sharon Foster, co-owner of a PostNet franchise in Charleston, South Carolina. “Businesses of all types come to us for help, advice and high-quality work. They are usually amazed at what we can do for them. We do menus, flyers, you name it. We even help our small business owners with their marketing budgets — we get very involved, we establish relationships with our customers and keep track of their successes. If they thrive, so do we. It might sound like common sense, but as a small business owner, the best way for us to advertise is to make sure that every customer leaves us with a smile. If they do, not only will they come back, but they will also tell their friends about us.
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